The Ins and Outs of Self-Publishing: Who is the Right Book Publisher for you? - American Author House Blog
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The Ins and Outs of Self-Publishing: Who is the Right Book Publisher for you?


The most frequent query we face is writers asking whether traditional publishing is better than self-publishing. The difficulty with this question is that it may have a very complicated answer. Numerous variables could be at play, and the solutions are not always obvious.

Self-publishers, also known as “independent” or “indie” Book publishers, are becoming increasingly prominent in the publishing industry. While there may still be a stigma surrounding self-publishing in some circles, many successful authors who are both talented and financially secure have taken this route. American Author House brings you this guide to better educate you on this topic. This will cover the ins and outs of self-publishing and choosing the right publisher for you.

Self-Publishing – What Is It?

Self-publishing produces media on one’s own, typically a creative work of art. You publish your word without the assistance of a publishing house or business. When a book is self-published, the author writes it and handles all aspects of publishing. This might also include editing, designing, and formatting, independently of a traditional publishing house.

A self-published author typically enjoys total creative control. He has higher book royalties and total autonomy over the publishing process.

Difference Between Traditional And Self-Publishing

 The author’s degree of control over the publishing process distinguishes traditional publishing from self-publishing. Self-published authors own the rights to their books and keep 50–70% of the royalties, even though they pay for editing, cover design, and book promotion. However, when a publishing agreement is signed, traditional Book publishers give up their rights to the publishing house.

The Act Of Self-Publishing Is Not Truly “Self”

Everyone believes that independent publishing entails doing everything entirely by you.

Even if you self-publish, you still have obligations. You are still required to carry out all the duties of traditional Book publishers, including editing, book design, cost and pricing calculations, and investing in promoting and selling your book.

Self-Publishing’s Pros And Cons

There are a lot of reasons why self-publishing a book might be profitable. In reality, many self-published authors chose this path due to its many advantages.

However, this section also mentions certain disadvantages of self-publishing a book. The pros and cons should be considered carefully as you choose whether or not to self-publish your book.


  • No gatekeeper:

Nobody is preventing you from getting your book published. You are the only one who can prevent others from reading your book. Moreover, Your timetable Independent authors can release their books more quickly than through the conventional publishing route.

  • Total creative control:

Another great benefit of self-publishing is total creative control, unlike traditional publishing. Here the final decision on your book’s editing, formatting, and design is with you.

If something isn’t functioning, changing it is simpler. Textual and design modifications may be made even after the book has been released because books are not printed and stored in advance.

 If your book cover, for instance, isn’t captivating enough, you can easily swap it out for a newer, more appealing design.

  • Books have a longer shelf life:

Books that have been traditionally published have a short shelf life in the bookstore and are occasionally taken out to make room for books that have just been released.

On the other hand, self-published publications are always accessible in internet bookstores and can be found and acquired months or years after the book is published.


Less assistance. However, with all the benefits, one terrible con is that you have no assistance. You have to do everything on your own, and everything is in your hands. 

  • You are not being pushed.

You must establish your own deadlines, set achievable writing objectives, and start working on your published book. No one else is looking over you to motivate or push you to work.

  • Higher up-front expenses

 Authors who self-publish work with experts for publishing services like editing and design.

  • A few stigmas.

Self-published authors occasionally have a bad reputation because traditional publishing has been the norm for so long. But that’s changing since Successful authors who were once traditionally published are now switching to self-publishing in large numbers.

The Best Book Publishers

Now that you know all the ins and outs of self-publishing, you might want to do it. But the thing is, self-publishing doesn’t mean you don’t need a Book publisher. Here are a few of the best book publishers:

  • Amazon Kindle Direct Publishing (KDP)

Undoubtedly, Amazon is the best book retailer in the world. Authors can independently publish their books on Amazon’s platform, which has a large customer base, using Kindle Direct Publishing.

Additionally, they allow you to join KDP Select and Kindle Unlimited.

  • Apple Books

Another hugely well-liked and frequently discussed platform for independent authors is self-publishing on Apple Books. The “Books” section of iTunes and Apple Books are both made accessible to you through this self-publishing option.

  • Barnes & Noble press

According to its website, Barnes & Noble Press [Nook Press] is a free, quick, and simple self-publishing service that enables you to publish and sell straight to our millions of readers. For many years, Barnes and Noble have been a book sector pioneer.

Even though the name suggests a physical bookstore, B&N now has a high-end eBook platform that can compete with the rest of the expanding ebook market.

  • Lulu

Another great website for Book publishers for you to explore is LULU. It provides a set of author services and its retail store for your books, so you can be confident that you can see your book published for sure when you use them.

On Lulu, self-publishing is quite easy. By just uploading the book, you may later use their services to have it disseminated to Amazon, Barnes & Noble, Apple Books, and other retail locations, in addition to seeing it on their website. Through each step of the self-publishing process, they will support you.


Self-publishing businesses each uniquely provide their specific services. Each has distinct advantages and a unique set of restrictions and limitations. It goes a little beyond just marketing and personal choice. American Author House hopes that with this article, you completely understand and are now aware of self-publishing’s ins and outs. So if you want to write and publish your book, get started.

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